Common Mistakes New Resellers Should Avoid

Common Mistakes New Resellers Should Avoid

Embarking on the journey of sneaker reselling can be exhilarating, but navigating the dynamic and competitive market comes with its challenges. For new resellers, avoiding common pitfalls is crucial to building a successful and sustainable venture. In this blog post, we’ll dissect some of the significant mistakes that new resellers often make and provide insights on how to steer clear of these pitfalls.

Insufficient Research:

One of the most common mistakes new resellers make is diving into the market without thorough research. From understanding market trends to comprehending release mechanisms and authenticating sneakers, a lack of research can lead to poor decision-making and missed opportunities. Take the time to educate yourself about the intricacies of the sneaker resale market before making any significant moves.

Ignoring Authenticity Concerns:

Authenticity is the cornerstone of the sneaker resale business. New resellers sometimes fall into the trap of neglecting proper authentication processes, resulting in the unintentional sale of fake sneakers. Prioritize learning how to authenticate sneakers and build a reputation for selling genuine products to establish trust within the sneaker community.

Overlooking Market Trends:

The sneaker market is dynamic, with trends shifting rapidly. New resellers often make the mistake of overlooking or underestimating the importance of staying informed about market trends. Regularly monitor industry news, social media, and resale platforms to stay ahead of the curve and anticipate shifts in consumer preferences.

Underestimating the Importance of Timing:

Timing is everything in sneaker reselling, and new resellers sometimes overlook its significance. Whether it’s entering raffles, listing products at the right moment, or understanding release schedules, poor timing can result in missed opportunities and reduced profitability. Develop a keen sense of timing to maximize your chances of success.

Ignoring the Importance of Networking:

Building relationships within the sneaker community can open doors to valuable opportunities. Some new resellers make the mistake of operating in isolation, missing out on the insights, advice, and potential collaborations that come with networking. Attend sneaker events, engage on social media, and connect with other enthusiasts and resellers to expand your network.

Setting Unrealistic Prices:

New resellers may be tempted to set prices based on personal expectations rather than market realities. Overpricing can deter potential buyers, while underpricing can lead to missed profits. Conduct thorough market research, consider various factors like demand, rarity, and condition, and set prices that align with current market trends.

Ignoring Return and Customer Service Policies:

Failing to establish clear return policies and provide excellent customer service can tarnish a reseller’s reputation. New resellers sometimes overlook the importance of transparent communication, prompt responses to inquiries, and fair resolutions for any issues that may arise. Prioritize customer satisfaction to build trust and encourage repeat business.

Overcommitting Financially:

Sneaker reselling involves financial investments, and new resellers may be tempted to overcommit financially without assessing the risks. Avoid overextending your resources, especially in the early stages of your venture. Gradually scale your operations and learn from each transaction to make informed financial decisions.


Embarking on a sneaker reselling journey is undoubtedly exciting, but success requires a mindful approach and an awareness of potential pitfalls. Avoiding these common mistakes—such as insufficient research, overlooking authenticity concerns, and underestimating the importance of timing—new resellers can establish a solid foundation for a successful and sustainable sneaker reselling business. Remember, every misstep is an opportunity to learn and grow in this dynamic and rewarding industry.

Are you ready to step into the exciting world of sneaker flipping and turn your passion for kicks into a lucrative venture? Look no further – Solesurge is here to guide you on this thrilling journey!

Pro Membership

Unlock the full potential of your sneaker-flipping journey with our exclusive Pro Membership. Elevate your game, maximize profits, and stay steps ahead in the sneaker market.

Pro Membership

7 days trial
$ 30 Monthly
  • Daily insider emails with the hottest flips
  • Increased chances to win each drop
  • Guaranteed access to highly profitable non-sneaker drops
  • Notifications for free stuff you can claim before anyone else!
  • Be the first to know about last-minute drops on our exclusive Pro Member Discord
  • Access to our Pro Member community for networking, sharing insights, and collaborative opportunities